Madison, Wisconsin
c: (608) 218 - 0378
e: hello@aprilzelenka.com
linkedin.com/in/aprilzelenka


Multidisciplinary visual designer and creative director with 15+ years of experience developing brand identities, marketing campaigns, digital experiences, print materials, and visual systems. Skilled at translating complex ideas into clear, engaging creative work while maintaining consistency across channels. Experienced in managing concurrent projects from concept through production, collaborating with clients, vendors, and cross-functional partners, and creating scalable tools that support long-term brand growth.


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C.V.









Employment Studio A.Zelenka
Founder & Creative Director
2016 - Present
Lead brand strategy, identity design, and digital experiences for architecture, hospitality, interior design, construction, and lifestyle clients.

Develop comprehensive brand systems including logos, typography, color palettes, visual guidelines, photography direction, and reusable templates.
 Translate business goals, audience insights, and complex ideas into clear creative concepts across websites, presentations, marketing collateral, social content, and branded communications.

Manage multiple concurrent projects from discovery and concept development through revisions, production, quality control, and final delivery.

Collaborate with clients, copywriters, photographers, developers, printers, and vendors while maintaining consistency across every brand touchpoint.

Build organized workflows and asset systems using Adobe Creative Suite, Figma, Notion, and HoneyBook.

Vintage Supply
Founder & Creative Director
2020 - 2023
Launched and scaled a direct-to-consumer art print brand that generated more than $500,000 in revenue within two years.

Created the brand identity, product line, packaging, e-commerce experience, product photography, and customer-facing marketing materials.

Developed and executed email, social media, and product launch campaigns, growing an audience of more than 9,000 subscribers.

Managed production vendors and inventory

Third West Studio
Photographer
2011 - 2021
Photographed and delivered more than 150 weddings while managing the full client experience from inquiry through final delivery.

Coordinated complex, time-sensitive projects involving clients, venues, planners, vendors, schedules, and changing conditions.

Managed image selection, retouching, digital asset organization, delivery, and archival systems while maintaining consistent creative quality.
Brava Magazine
Art Director
2017 Led art direction and layout design for editorial features, advertising content, and branded print and digital materials.

Collaborated with writers, photographers, editors, sales teams, and marketing partners to create cohesive visual stories.

Maintained visual consistency across magazine issues while reviewing typography, image selection, accuracy, and production readiness.
Adams Outdoor
Graphic Designer
2014-2016 Designed billboard campaigns and integrated outdoor advertising for regional and national brands across multiple markets.

Translated client objectives into concise, high-impact visual concepts and presented creative directions to clients and account teams.

Managed multiple deadline-driven projects from concept through approval, file preparation, and final production.

Earned two Gold ADDY Awards and one Silver ADDY Award from the American Advertising Federation - Madison.

Offered promotion to Art Director before leaving to pursue independent creative work.
Apple
Store Leader Training Program
2012-2013
Selected as one of approximately 230 participants from a global applicant pool of more than 55,000 for Apple's leadership development program.

Completed immersive training across leadership, customer experience, operations, inventory, sales, and problem-solving.

Collaborated across teams to uphold the standards of a highly established global brand and deliver a consistent customer experience.
Apple
Inventory Specialist
2011-2012Maintained inventory accuracy and supported daily operational workflows in a fast-paced retail environment.

Worked across teams to solve fulfillment challenges, improve workflow, and support customer-facing operations.

EducationRobert Morris University, Chicago
Bachelor of Applied Science in Graphic Design



Skills
Core

Brand Identity
Brand Stewardship
Visual Design
Creative Direction
Art Direction
Visual Storytelling
Typography and Layout
Print and Digital Design
Marketing Campaign Development
Presentation Design
Design Systems and Templates
Creative Project Management
Team Collaboration
Vendor Coordination
Print Production
Asset Management
Client Communication
Technical

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Figma
Canva
Microsoft PowerPoint
Microsoft Outlook
Notion
HoneyBook
Showit
Cargo
Squarespace
Email Marketing Platforms
E-commerce Platforms
Digital Asset Organization


Awards
Gold ADDY Award 
Mounds Billboard Campaign
American Advertising Federation
Madison, 2015

Gold ADDY Award
Steve's Liquor Billboard
American Advertising Federation 
Madison, 2015

Silver ADDY Award
Princeton Club Billboard Campaign
American Advertising Federation 
Madison, 2015


Community Leadership
American Heart Association
Advocate & Survivor         
 Participated in Advocacy Lobby Days in Washington, D.C., meeting with lawmakers to support cardiovascular health initiatives.

Served on the Advocacy Committee and spoke at the Go Red for Women Luncheon to support public education and awareness.

Participated in community Heart Walk events and other public health initiatives.    




Last Updated 07.24.2026






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