$7000
An Essential Identity System.
The Brand Blueprint is designed for businesses ready to move beyond DIY and establish a strong, professional foundation. It’s perfect if you want clarity, consistency, and an identity that feels elevated without being overdone. With a refined logo suite, a clear color and typography system, and a mini brand guide, you’ll have everything you need to show up confidently across print and digital.
The Brand Blueprint is designed for businesses ready to move beyond DIY and establish a strong, professional foundation. It’s perfect if you want clarity, consistency, and an identity that feels elevated without being overdone. With a refined logo suite, a clear color and typography system, and a mini brand guide, you’ll have everything you need to show up confidently across print and digital.
Deliverables include:
- Strategy: Discovery call + foundational research (we clarify who you are, your audience, and brand personality).
-
Logo Suite: Primary logo + simplified variations (horizontal, stacked, wordmark).
- Typography & Color System: A curated type hierarchy + intentional color palette.
- Brand Guidelines (Digital File): Instructions for how to use your brand consistently.
Brand System
$12,000
The Brand System is for businesses looking to go deeper — not just a logo, but a complete visual identity. This package includes strategy and research to uncover your brand’s essence, followed by a full logo suite, expanded guidelines, and custom design elements that make your brand flexible and future-ready. With social templates and digital collateral included, you’ll walk away with a polished, comprehensive system designed to support growth for years to come.
- Expanded Strategy & Research: A more in-depth discovery process, competitive review, and clarity work.
-
Logo Suite + Supporting Brand Marks:
- Primary logo + simplified variations (as above)
-
Supporting brand marks: additional icons, monograms, submarks, and symbols that extend your identity system (for example: a circular monogram version for social, a shorthand icon for packaging, or an alternate “seal” for merch/print).
- Primary logo + simplified variations (as above)
- Typography & Color System: Refined, sometimes expanded palette or secondary typography if needed.
-
Expanded Brand Guidelines (Digital File): More robust usage instructions with examples of application.
-
Collateral (Digital): 2–3 branded collateral templates (such as a business card, social media template, notecard).