April is the founder of Studio A.Zelenka, a multidisciplinary practice blending brand identity, digital design, and visual storytelling with an editorial eye and a thoughtful approach. With 15 years of experience in the design industry, April brings depth and clarity to every project she takes on. Her work is minimal yet emotive, shaped by a deep respect for typography, composition, and the power of white space. She designs with a sense of feeling, always considering how a brand looks, but more importantly, how it makes a person feel.
Her process begins with research and mood, drawing inspiration from books, magazines, nature, travel, and lived moments by pulling textures, type, and references until something clicks. Her aesthetic is refined yet grounded, characterized by clean lines, thoughtful details, and space for things to breathe. April also photographs spaces, places, and people, capturing each with the same thoughtful eye she brings to her creative work.
CREATIVE SERVICES
Brand Identity
Creative Direction
Website Design
Print Materials
Packaging Design
Digital Assets
Publication Design
Process begins with research and mood, drawing inspiration from books, magazines, nature, travel.
Choosing a designer for your project can feel scary. You’re handing something precious over to someone you don’t know well and hoping it comes back better —not just prettier. You’re not just investing in the final result, you’re investing in the process. I believe the best design work doesn’t come from templates or Pinterest or trying to match someone else’s aesthetic. It comes from listening and taking the extra time to slow things down. When we work together, we’ll pull things apart to find the thread that makes your brand unmistakably yours.
Yes, portfolios are helpful, but they only show the surface. The real work happens behind the scenes: the questions asked, the feedback heard, and the clarity gained. Design is more than the visuals. It’s a series of intentional choices that shape how your brand feels. When we work together, we don’t just jump in. We start by researching your story, values, and goals. We move from everything is possible to this feels right.
The process is rooted in collaboration, curiosity, and restraint. A careful balance between the poetic and the practical. If you’re looking for design that’s simply trendy or fast, I may not be the right fit for you. But if you’re ready for a thoughtful, refined process that brings your brand to life, I’d love to chat with you.
April is the founder of Studio A.Zelenka, a multidisciplinary practice blending brand identity, digital design, and visual storytelling with an editorial eye and a thoughtful approach. With 15 years of experience in the design industry, April brings depth and clarity to every project she takes on. Her work is minimal yet emotive, shaped by a deep respect for typography, composition, and the power of white space. She designs with a sense of feeling, always considering how a brand looks, but more importantly, how it makes a feel.
Substack
Process begins with research and mood, drawing inspiration from books, magazines, nature, travel.